Hello, It’s so lovely to have you here.
I'm Segun, your PR, Branding Strategist and Creative Director.
Equipped with 12+ years in-house and agency experience specialising in beauty, wellness, lifestyle and fashion across the luxury and high street retail market. I have gained a wealth of experience working at and developing PR, Branding, Marketing, Consumer + Corporate Communications and Campaigns for some of the industries most exciting and well respected brands including Space NK, Alberta Feretti andRiver Island to name a few.
Now I use that wealth of knowledge and experiences to work with female founders, personal brands, entrepreneurs and small business owners like yourself (In the beauty, wellness, lifestyle and creative industries). To enable you to build and grow a life enriching business and brand that gets you press exposure, effectively communicates your brand story, stands out from the crowd and connects with your ideal customer.
Allowing you to build a more sustainable and profitable business and to live the full and prosperous life that you deserve.
My Story & Philosophy
The lightbulb moment
The light bulb moment for Rose and Clover came about when I was literally at a crossroads in my life. I was freelancing at the time working in house for a skincare brand across PR and Brand development, and I realised that I was absolutely miserable. The environment was extremely difficult and I didn't feel at all connected to what I was doing any more. That was when I knew I had to make a change - now I wasn't entirely sure of what I wanted to do but I knew that I was craving a life that brought me joy (that made me want to jump out of bed), a life of fulfilment and freedom on my own terms.
At the same time I noticed that there was a new spark and wave of independent led female businesses, creatives, personal brands, makers, start-ups and founders who were springing up, working in and pursuing their dreams. In conversations with them I realised that although they had the dream, the product or service, many of them were struggling to market themselves, to develop strategic brands that stood out, to make their brands and themselves visible in a crowded market and to ensure that they had a profitable business and life they loved.
My passion
One of my key passions in life has always been to inspire, encourage and empower others (particularly women), maybe it's because I come from a family of five girls but I have always been inspired by women and I love the heart, strength, emotional connection and empowering spirit that we as women have.
So whats Rose and why Clover?
And thus Rose and Clover was born. It was born out of the belief that WE all deserve MORE. Out of a passion to support women just like you. Dynamic women with a dream to do more, to play it big and to live a life of design and clover (which is a fulfilled and prosperous life on your own terms).
ROSE is inspired by a WHITE ROSE, which is often associated with a feeling of hope, fresh starts and new beginnings.
CLOVER comes from the term ‘TO LIVE IN CLOVER’ meaning to live a full and prosperous life.
The philosophy
Together these two words are not only my story, but they embody the Rose and Clover philosophy.
To bring hope and a fresh start to your personal brand or business, helping you gain the confidence to develop a more meaningful, visible and profitable business.
It is the intersection of my skills, experience and dream to not only live a life of fulfilment but to encourage the same dream in others. Using my extensive and well rounded background of PR, Branding, Strategy and Visual Creative Direction, my mission is to empower you to build an authentic brand and to become visible and well known for who you are, what you do and what you offer.
As well as providing you with lifestyle tools, resources and opportunities to connect with other likeminded women - because a truly fulfilling life in clover isn’t just about business success, but it is also about community and success in mind, body, soul and life.
